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I was always an ideal inattentive student, distracted by everything other than the teacher(wayyyy) in front of me. It felt like I was scuba diving in a sea of thoughts and this trend unfailingly continued during my b-school days too.

During those days, one thought that showed up most of the time was about the b-school itself. Everyone around talked about rankings, admissions and b-school popularity. So I thought and thought and thought and came up with this –

“B-schools teach strategic management, marketing, advertising, leadership, business plans, cost and resource management and statistics; all of them claim to have top notch faculty; then why don’t these guys just use all those books, statistical tools, analyses techniques, diagrams and group dynamics to sit around a table and come up with the best ideas to show up in the top schools list.”


Whew! Waaw! Suddenly I felt like this unique, intelligent, street smart girl who needed no more b-school gyan!! Alas, that should have been the last living cell in my brain!

But, if you think of it, what really makes a good b-school? Why do the IIMs and ISBs deserve top rankings? It is not the age of the institute, because IIMA is 30 years older than ISB. It is not about the collaboration with international universities, because TAPMI wouldn’t figure in the list then, nor is it the metro location because IRMA’s sprawling campus in Anand is 75kms far from its nearest city, Ahmedabad.

Let’s see if answering some simple questions will help us.

Q) When does a business or a business school do well?
a) When its stakeholders are happy

Q) Who are a B-school’s stakeholders?
a) Companies and Applicants

Q) What do companies want from B-schools?
a) Smart graduates with managerial expertise to fulfill company needs

Q) What do applicants look for in a b-school?
a) Anything that can prepare them for company expectations

Q) How does a b-school attract companies?
a) sell the quality of the other stakeholder, the students
o How?
Select the right candidates
Groom them to prepare for the challenges of industry

Q) How does a b-school attract applicants?
a) sell the quality of the other stakeholder, the companies visiting the campus
b) sell the grooming facilities and techniques being provided to prepare them

Q) How to match the needs of the two stakeholders?
a) teach management fundas – good faculty
b) provide sufficient teaching aides – good infrastructure
c) provide exposure – create base for interaction of stakeholders
d) create premise – for stakeholders to trust in the school

With so much competition around, it is never easy for a b-school to shoot up in its ranking; but i believe, the answers to such simple questions that is the idea behind the very existence of a b-school should not be forgotten in the process.